As part of the campaign mix, we utilized rich media ad units featuring the distance from the user’s current location to the hospital. The creative was refreshed regularly throughout each month to ensure relevancy to the Las Vegas Strip tourist. The ad rotation included event-specific messaging and imagery that leveraged the current happenings on and near the Las Vegas Strip.

We then took it a step further and developed an all encompassing interactive ad that the end user could engage with and gather all information needed in one place.

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